“Engage users through online game is very effective because it increases the participation and loyalty”
Something wonderful, something hidden. A gift unique to you. Find it!
– ADVERGAMES –
The implementation of playful mechanics is one of the most effective ways to engage people in the activities of a website or offered service. User no longer behaves as passive consumer of information but becomes active using the gamificated product of the website.
A gamified product provides goals to be achieved:
to compete with other users
to share the goals
Play & Win!
– CASUAL GAME –
The interest in the online and mobile games has increased dramatically in recent years.
Many big brands use online gaming to increase the user’s loyalty.
An incentive even greater than engagement is given by the instant win, that is the possibility for the user to be rewarded with the achievement of a goal.
Don’t make me think.
Let me play!
– GAMIFICATION –
Daily life is made up of many actions often poorly digested, the game is rather a voluntary action that gives pleasure.
The gamification tries to involve people to be more involved in daily activities through play.
The objectives of gamification are numerous including:
Loyalty, Brand Awareness, Marketing campaign spreading through social networks with the consequent increase of the people involved.