“In every area of graphic design, be it online or offline, the goal is always to pass a message in a simple and understandable way without sacrificing style.”
DON’T EXPLAIN, IDENTIFY.
– BRAND IDENTITY & LOGO DESIGN –
To have an idea or a product that has to be launched on the market requires a first phase that precedes everything else: to create a unique and recognizable identity that can stand out from the rest.
THE MORE YOU LEAVE OUT, THE MORE YOU HIGHLIGHT WHAT YOU LEAVE IN.
– INFOGRAPHIC & STORY TELLING –
Often we may need to tell a story (linked to a brand or a product) with a lot of content through a medium like internet where the time spent by users is always short, or inside a point of sale where customers walk distractedly in an place full of inputs.
The infographic is an optimal solution to synthesize a story visually and through the use of numbers and short descriptive paragraphs. The use of vector graphics and flat icons and the breakdown in independent topics, it captures the attention of the user and it allows a non-sequential reading that is very effective.
KEEP THEM TUNED!
– NEWSLETTER –
A newsletter with a strong visual impact is the best way to capture the interest of your customers and to stand out your communication.
It’s important to put always in the foreground the mobile devices creating responsive newsletters able to adapt to any format.