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Miscellaneous

Casual Games

Year

2023

Areas

  • Creative, 

  • Dev, 

  • Strategy

The request

Create and develop different kinds of games: from advergames to edutainment, for membership programmes or contests.

The challenge

The challenge is to create a unique game for each client, introducing new dynamics while remaining consistent with the brand guidelines.

The insight

Users are increasingly bombarded with information, so it's harder to capture and maintain their attention. Casual Games allow you to convey information and increase brand awareness in a fun way.

The solution

Each target audience has a recommended gaming dynamic. Our strategy department supports clients in configuring the right dynamics and the most suitable channel for conveying them.