Profar
Video Lactoryz
Year
2021
Filter by service
Areas
Creative,
PM
The request
Produce a promotional video showcasing the pharmaceutical company's latest product, Lactoryz.
The challenge
Deliver a concise and effective video quickly to illustrate the functioning of the new fast-acting supplement. In addition to being easily understandable by the audience, the video content needed to be versatile for use in other contexts, from industry conventions to social media sharing.
The insight
The pharmaceutical industry has its own communication style, breaking its norms is the solution to highlight the product launch - especially when it comes to a new market niche for the brand.
The solution
We opted for a simple and clear narrative style, contrasting with the verbose tone of traditional pharmaceutical advertising. The structure of the video and the animations we created added dynamism, bringing engaging and direct content to life.
