Timberland
True Cloud
Year
2021
Filter by service
Areas
Creative,
Dev,
PM,
UX
The request
To celebrate the launch of TrueCloud™️ collection, we designed a unique landing page for Timberland, reflecting the sustainability and lightweight principles that inspired the collection itself.
The challenge
Identify the best way to leverage the product's technical features as a narrative and stylistic thread, and accurately portray the product through an immersive experience.
The insight
Using the image of a cloud, which in the collective imagination represents lightness and comfort, to showcase the collection and highlight its technical features.
The solution
We designed a minimalist yet satisfying landing page inspired by key images of the collection. By blending videos, images, and subtle typographic animations, a unique journey of discovery came to life which always kept the products at the heart of the experience. The cloud became the perfect vehicle to convey the principles of sustainability and lightness that inspired the collection, and also allowed us to unveil the products gradually.
