case studies
Armani
EA7- Brand Book
client
Armani
Year
2021
Activities
UXDesignDevelopment
The overview
EA7 is the sports division of the luxury fashion house, Armani. They were looking for a digital space to support their global B2B and Trade Marketing activities.
THE CHALLENGE
How could we present the company's corporate activity to an international business audience while staying faithful to the soul of the luxury fashion brand?
THE SOLUTION
We created a digital Brand Book to give visitors insight into EA7's world: its products, technologies, and activities. As the platform needed to appeal to an international trade audience, we extended the site's reach by translating the Brand Book into three languages.
Design
We designed the Brand Book to mirror the company's visual identity—using a bold black and white palette. We created infographics to help visualise the company's facts and figures, which made content accessible and user-friendly.
UX Design
We conducted a thorough UX analysis of the site architecture to ensure ease of navigation and a seamless user experience.
