EA7- Brand Book
EA7 is the sports division of the luxury fashion house, Armani. They were looking for a digital space to support their global B2B and Trade Marketing activities.
How could we present the company's corporate activity to an international business audience while staying faithful to the soul of the luxury fashion brand?
We created a digital Brand Book to give visitors insight into EA7's world: its products, technologies, and activities. As the platform needed to appeal to an international trade audience, we extended the site's reach by translating the Brand Book into three languages.
We designed the Brand Book to mirror the company's visual identity—using a bold black and white palette. We created infographics to help visualise the company's facts and figures, which made content accessible and user-friendly.
We conducted a thorough UX analysis of the site architecture to ensure ease of navigation and a seamless user experience.