case studies
F.C. Internazionale
'Catch the match' by INTER F.C.
client
F.C. Internazionale
Year
2019
Activities
HTML5 DevelopmentGame designAnimation designUX/UI
The overview
Inter challenged us to expand the benefits offered to their digital membership holders and increase engagement through casual games. We jumped right in.
THE CHALLENGE
We needed to identify a high-engagement, on-demand product that would satisfy die-hard Inter Membership holders and increase subscriptions.
THE SOLUTION
What’s the most successful match-three tile puzzle game in the world? we asked ourselves. In Catch the Match, we put Inter icons at the heart of some crushing gameplay. The product was exclusively playable in the Member Area of the club’s website.
The Mechanics
We gathered together some club icons, including the crest, the star, and the snake. The aim of each 60-second game? Line up at least three Inter icons and make them explode. More explosions meant more points to reach the next level. Each of the four levels unlocked bonuses and obstacles that increased in intensity during gameplay.
Technology & Development
We wanted as many Interistas to play as possible, so it was essential to create an accessible play-me-anywhere product. We developed the game with Phaser, an open-source HTML5 framework. This super-flexible development tool helped us create lightweight and fast games that would run smoothly across all browsers on both mobile and web devices.
