To define a concept that incorporates all related industries (sports performance, nutrition, medicine, and science), we analysed a wide range of messaging and technical jargon. After a profound analysis, we were able to identify a strategic concept to guide the brand identity that carves out a unique space in the market.
Having identified the guiding concept for the strategic communications plan, we built a brand identity that reflects the brand values and speaks to each of the target markets. We have also developed a brand manual that further defines the values and the brand aesthetic.
We evaluated a number of potential designs in order to identify the most effective application of the brand identity. We made sure to design a layout that provides ample space for both the sports performance component as well as the scientific and medical aspects of the solution. We then conducted a strategic analysis to optimise site performance.
Social media strategy
Starting from the brand positioning, we defined the core concepts for an effective social media communication plan. We drafted treatments for the key visuals – the guiding principles for the brand to apply across all social media channels. And we provided a number of templates to be used in the development of the editorial plan.