case studies
F.C. Internazionale
Born Inter
client
F.C. Internazionale
Year
2020
Activities
StrategyUX/UIDesignDevelopment
The overview
In celebration of the club’s 112th Anniversary, we were tasked with the concept, strategy, and execution of a personalised digital experience that highlights the most noteworthy moments since the club’s inception.
THE CHALLENGE
The principal task was to identify a dynamic interaction for Inter fans capable of generating large-scale engagement and online shares. The project needed to be developed within the existing website.
THE SOLUTION
We created an interactive experience within the existing site that allows the user to insert their date of birth and discover a personalised selection of content about the team’s history in relation to the user’s birth year. Content includes images, videos, and statistics that allow the user to relive the beginning of their journey as an Inter fan and share it with their social network.
Strategy and concept
development
We began by defining a strategic concept that creates a personalised interaction between fans and the club. We then created the mechanics that maximise the sharing of the content on social media channels.
UX/UI & Custom animation
We designed a unique digital experience through custom animations, designed prior to the development of the project in order to ensure functionality.
Development
For the development of the project, we employed the latest in technological trends utilizing Next JS and React JS libraries.
Social media
We designed the project in a way that encourages the user to share their personalised content on social media channels in order to generate engagement.
