Strategy and concept
We began by defining a strategic concept that creates a personalised interaction between fans and the club. We then created the mechanics that maximise the sharing of the content on social media channels.
UX/UI & Custom animation
We designed a unique digital experience through custom animations, designed prior to the development of the project in order to ensure functionality.
For the development of the project, we employed the latest in technological trends utilizing Next JS and React JS libraries.
We designed the project in a way that encourages the user to share their personalised content on social media channels in order to generate engagement.