Giorgio de Chirico- Magical Reality
Generali tasked us with designing and developing a minisite dedicated to the Giorgio de Chirico exhibition Magical Reality, held at the Hamburger Kunsthalle museum in Hamburg, Germany.
Due to Covid-19 restrictions, the exhibition was unable to open as planned. The museum's sponsor and longstanding supporter of cultural initiatives, Generali Deutschland, wanted to enable access to the show through a unique digital experience.
In collaboration with the exhibition curator, we designed a virtual exhibition experience, which guided visitors through the works on show.
We devised a graphic layout to enhance the different artworks in the exhibition, which helped the user navigate and view the paintings.
We developed the landing page with WordPress and packed the pages with trailers, sneak previews and vehicle profiles to fire up excitement.