case studies
Milestone
Hot Wheels Unleashed
client
Milestone
Year
2021
Activities
DesignDevelopment3D Modeling and Three.js
The overview
Milestone is the team behind some of the most popular racing video games out there. So when they challenged us to create a landing page for their fiery new release, Hot Wheels Unleashed, we revved up our engines.
THE CHALLENGE
The challenge was twofold. Milestone wanted a place to showcase the new game and let players pre-order their copy. And they wanted us to ignite curiosity around the launch and drive players to the page.
THE SOLUTION
Before the launch, we created a teaser countdown page to spark interest. Then, we hid the site behind visuals of a fire for 24 hours. As the clock ticked, the surface burnt away until it revealed the landing page underneath.
Design
We designed a series of videos with flame graphics. We layered these loops on the teasing page and, as the clock ran down, the site emerged from the ashes.
Development
We developed the landing page with WordPress and packed the pages with trailers, sneak previews and vehicle profiles to fire up excitement.
3D Modeling and Three.js
We used 3D Three.js technology to add a layer of dynamism to the page. The interactive Hot Wheels logo, which moved when hovered over, appeared to jump out of the homepage.
