We designed a series of videos with flame graphics. We layered these loops on the teasing page and, as the clock ran down, the site emerged from the ashes.
We developed the landing page with WordPress and packed the pages with trailers, sneak previews and vehicle profiles to fire up excitement.
3D Modeling and Three.js
We used 3D Three.js technology to add a layer of dynamism to the page. The interactive Hot Wheels logo, which moved when hovered over, appeared to jump out of the homepage.