case studies
Idra
HairDo E-Commerce & CMS
client
Idra
Year
2018
Activities
UX/UI DesignDevelopmentCMS DevelopmentDeployment
The overview
Idra engaged our services to develop a centralised Content Management System, and a standardised Ecommerce site for its HairDo brand.
THE CHALLENGE
Idra’s web platforms were inconsistent across different brands, sites, and territories. Improving the UX and backend functionality would require a complete overhaul. Backend performance was confusing and unintuitive, hindering performance.
THE SOLUTION
We delivered a tailor-made CMS platform that simplified the cumbersome backend. We also centralised the Ecom site, without sacrificing site-specific characteristics and Country needs.
E-commerce
system & CMS.
The multi-language, multi-store, multi-country backend CMS platform enables the client to centralise products, functions, and tools — drastically improving functionality. The checkout journey, which had been a user pain-point, was reimagined from the ground up.
Website &
marketing emails.
HairDo offers a range of innovative solutions in the hair and beauty realm and is part of the Idra group. We provided a consistent and responsibe design for the their new website and adapted the same look and feel to HairDo's email marketing campaigns.
