case studies
F.C. Internazionale Milano
I M Inter
client
F.C. Internazionale Milano
Year
2021
Activities
UXDesignDevelopment
The overview
Inter challenged us to create a page that would tell the evolution of their logo and all the founding values of the club.
THE CHALLENGE
Inter wanted a platform to support the launch of their new logo and key messaging: 'I M Internazionale'. The site needed to highlight Inter's international identity and celebrate the club's historic links to the city of Milan. They wanted a space that would appeal to a young, digital—and design-savvy—public.
THE SOLUTION
The project was born as a landing page but soon grew into a multi-functional minisite. We built content around the campaign's key messaging, using bold graphics to narrate the club's visual evolution. We translated the site into three languages to extend the international reach.
Design
We took Inter's blue-black colour block to create a clear, coherent and orderly narrative of content.
UX
We knew that we'd be packing the pages with animations, videos and images. That's why we conducted in-depth UX and UI research to ensure smooth navigation and a bulletproof user experience. We introduced side-scrolling functions to help users navigate seamlessly through the content.
Development
As the landing page transformed into a minisite, our developers rose to the creative challenge. Code tweak after code tweak, they built media-heavy pages that delivered a quality performance.
