and messaging framework
We utilised the key takeaways from our market analysis to frame our editorial plan and messaging. Through this analysis, we identified a unique space that distinguishes Santandrea from the competition. We then cultivated a cohesive tone of voice that evokes the refined taste of the target market and builds on a story of the brand’s history.
and custom animations
Through each illustrated post we told a story of luxury properties – going beyond the aesthetic of the real estate to instead focus on the principal values of the market and the service offerings. The illustrations give the posts a unique and distinctive look that sets them apart.
We developed paid social media campaigns aimed at increasing brand awareness and lead generation. We then conducted rigorous A/B testing to identify the highest performing combination of creativity and messaging.