01

Wireframing.

The planning and design process facilitates client feedback and quick iteration.

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02

Landing page.

The landing page includes a number of modules which focus on athletes, influencers, campaign apparel, social media integration, and more.

A member of The North Face® team explains the challenges and process behind the campaign, and the landing page also features the Next Gen project, aimed at introducing the younger generation to outdoor activity.
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03

Homepage takeover.

The scale of the campaign is underlined by the homepage takeover, featuring changing panels which introduce the stars and their equipment.

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04

Marketing
emails.

Our design balances product-focused marketing with informational and aspirational features, to increase campaign awareness.

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05

Ecommerce
cards.

On-message cards complement the campaign, featuring prominently on the ecom site to drive awareness.

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