CHIARA BONI Le petit boutique
eCom redesign
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The request
CHIARA BONI La Petite Robe entrusted Drop and Playground with the restyling of its e-commerce platform, with the goal of enhancing the user experience and strengthening the brand’s visual identity by creating an elegant, distinctive interface aligned with its core values of femininity and innovation.
The project
After analyzing the previous website and the brand’s positioning in key markets (USA and Europe), we focused our work on the homepage, editorial, and corporate sections. The homepage was redesigned with a more balanced and sophisticated layout; the editorial section enhances storytelling and lifestyle content, while the corporate area highlights the brand’s history, sustainability, and boutiques. The interface combines refined aesthetics with functionality: a subtle color palette, consistent typography, clear CTAs, and optimized mobile navigation create a smooth and immersive experience.
The results
The new e-commerce represents a strategic evolution for CHIARA BONI La Petite Robe, combining elegance, performance, and visual consistency. The browsing experience is now more intuitive, with clear navigation paths, a simplified purchase funnel, and greater emphasis on imagery and editorial content. The new UI expresses the essence of the brand — femininity, innovation, and style. The website stands out for its ability to integrate storytelling and commercial functionality, offering a cohesive, international digital experience that reflects the brand’s premium positioning.
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