Dickies
Shooting EOSS 25
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The request
A new challenge with Dickies for the Summer Sale Campaign: for the first time, we were entrusted with the full creative direction—from partner selection to the supervision of the entire photo and video production.
The project
At the heart of the project, two days of shooting carried out in close collaboration with the Dickies team, with art direction by Studio La Brut Epoque and styling by Francesco Casarotto. A true creative lab, designed to translate the concept into high-impact visuals. The result is an authentic, dynamic, and ironic visual storytelling, perfectly aligned with the brand’s DNA.
The result
Unconventional pairings, bold layering, and scenographic compositions inspired by everyday imagery have defined a distinctive and recognizable visual narrative. 8 videos and 17 photo assets for the Men's and Women's collections tell the sale campaign with style and personality, enhancing each piece through a cohesive and impactful narrative. Designed for the brand’s ecommerce and advertising channels, the assets strengthen Dickies’ identity and turn the campaign into an engaging and original digital experience.
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