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Edileco

Website redesign

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The request

Redesign Edileco's digital presence to better reflect the brand's innovative identity and keep pace with the ongoing changes in the eco-friendly construction market.

The challenge

Rapid market growth and Edileco's innovative approach made it necessary to update its digital identity to reflect the brand's commitment to sustainable construction and refined aesthetic standards.

In our second collaboration with the brand, we won the tender to redesign their corporate website. The result is a visually impactful digital experience that showcases Edileco's design excellence and reinforces the brand's environmental and social values.

The outcome

We reimagined Edileco’s digital presence by redesigning the corporate website, following an in-depth UX and UI analysis. The visual overhaul included five high-impact templates that reflect the brand’s core values of innovation, sustainability and design excellence. The result is a minimalist, clean, and dynamic design, enhanced by aesthetically refined imagery and simple yet effective animations.

A reorganized menu structure makes the user experience clearer and more intuitive across both desktop and mobile devices. To strengthen storytelling and online visibility, we also optimised the site’s content with an SEO-oriented approach and revised the copy on the homepage and “About Us” page to ensure Edileco’s unique identity is clearly and effectively communicated.

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“Working with Playground has been fundamental to this journey: through a continuous and stimulating exchange between the teams, we’ve obtained a graphic and textual result that reflects our brand completely” - Sara Faraci (Edileco)

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