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Emporio Armani

Sito B2B

Year

2021

Areas

  • Creative, 

  • Dev, 

  • PM, 

  • Strategy, 

  • UX

The request

Develop a digital space to support the luxury brand’s global B2B and Trade Marketing activities.

The challenge

Present the company's multifaceted corporate activity to an international business audience while staying faithful to the soul of the luxury fashion brand.

The insight

As this was an important step in Armani's digitization process, and a major change in perception in the sales process, we opted for a horizontal scroll mode of content fruition, evoking the experience of an offline fashion catalog.

The solution

We created a digital B2B portfolio to give visitors insight into EA's world: its products, technologies, and activities. We were able to present the brand's products and collections, stores and activities, but also immerse the international audience in EA's luxury world.