Icebreaker
Transparency in every fibre
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The request
Icebreaker aimed to communicate its commitment to supply chain transparency in a clear and engaging way, moving beyond traditional PDF reports with an interactive digital platform.
The challenge
To make the brand’s environmental and social impact immediate and tangible, we transformed Icebreaker’s Sustainability Report into an interactive digital hub. We designed a fluid and intuitive UX that guides users through data, stories, and technical content. The visual interface—natural and emotionally driven—reflects the brand’s identity and features subtle animations and micro-interactions to boost engagement. The development resulted in a responsive, high-performing page that’s easy to update and integrate with new content.
The outcome
The project turned the page into an internal benchmark for communicating sustainability in a transparent and effective way. The new platform made the Sustainability Report not only more accessible but also more engaging, offering an interactive experience that reinforces Icebreaker’s message around its responsible supply chain. Thanks to its flexible structure, the page is ready to host future updates and new stories, giving the project long-term value. The result? Icebreaker has strengthened its reputation as an ethical, transparent brand, ready to engage more directly and authentically with its audience.
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