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Inter Hero Image

F.C. Internazionale Milano

IM Inter

Year

2021

Areas

  • Creative, 

  • Dev, 

  • PM, 

  • Research, 

  • UX

The request

Create a platform to showcase the evolution of Inter Milan's club logo and new club crest - and increase fan engagement.

The challenge

We were tasked with promoting the unveiling of Inter's new logo and core message, "I M Internazionale." The objective was to create a platform that emphasised the club's international identity while commemorating its roots in Milan. The aim was to establish a digital space that would resonate with a youthful, design-savvy audience.

The insight

Dedicated football fans track their team and crave instant content. To meet this demand, we created a custom mini-site with a primary focus on the team's rebranding story. The distinct stylistic and navigational elements set it apart from the 'standard' site, providing fans with a clear indication of the portal's specific purpose.

The solution

The project was born as a landing page but soon grew into a multi-functional minisite. We built content around the campaign's key messaging, using bold graphics to narrate the club's visual evolution. We translated the site into three languages to extend the international reach.