Website & Comms

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The request

MC Scuola di Musica asked us to revamp their showcase website and overall brand image, with the aim of differentiating themselves from their Milanese competitors and communicating their uniqueness.

The project

The project began with a strategic discovery phase: we analysed competitors and communication scenarios, summarising the findings in a guiding document. Applying a new UX/UI approach to the new website, along with updating the logo, colour palette, fonts, and other distinctive elements, gave MC Scuola di Musica a refreshed visual identity and strengthened its positioning. To support this, we organised photoshoots for the school and the end-of-year concert and developed new website copy based on our initial research phase.

The results

The new website has given MC Scuola di Musica a consistent and recognisable image, strengthening its position in Milan’s music scene. The refreshed identity has improved the brand’s visual impact and perception, while the photographic and written content has made the digital experience more authentic and engaging. The collaboration, which also extended to media management and campaigns on Meta and Google, has helped increase the school’s visibility and attract new students.