The North Face
Climb fest
Filter by solution
The request
In the run-up to the Climb Festival,The North Face asked us to create an interactive digital experience that could collect and showcase the various event-related contents—ensuring simple, engaging navigation fully aligned with the brand’s identity.
The project
To promote the Climb Festival, we created a landing page as the central hub — the destination for all communication channels — gathering information on disciplines, events, registrations, and special content. The campaign was rolled out in three phases: a teaser in May with initial content, dates, and athletes; the June launch featuring competitions and rankings; and the post-event phase highlighting winners, new dates, and the Loyalty Programme.
The results
The Climb Festival landing page transformed a content-rich event into a clear and engaging digital experience. With an intuitive design and interactive overlays for exploring contests and workshops, users could experience the festival before, during and after the event. The progressive publication of the pages encouraged lead generation, maintained high engagement, and strengthened the connection with the community. The project combined storytelling, usability and performance, positioning The North Face as a brand that seamlessly blends sport, community, and digital innovation.
