Timberland
Icon 6 Inch
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The request
Timberland asked us to support their move to the new CMS by redesigning several key pages that had previously been built with custom code, and to create from scratch the page for the launch of the ICONIC campaign, centred on the Original Yellow Boot.
The project
We redesigned several e-commerce pages—previously developed by us using custom code—adapting them to the new modular system. The project required rebuilding the UX and UI while maintaining functionality and a design consistent with the brand identity. At the same time, we developed the 6-Inch page for the ICONIC campaign and, through a detailed analysis of components and assets, created wireframes that best expressed the campaign concept, framing the Original Yellow Boot as a symbol of authentic, timeless style.
The results
The ICONIC page transformed the campaign into an immersive digital experience, blending storytelling with usability. Users can easily find the boot that best suits their style, explore the Limited Editions, and register for future launches. The redesign ensured consistency and modularity, allowing Timberland to bring together narrative, functionality, and design in line with the product launch. The clean interface simplified navigation and encouraged interaction and sign-ups. The digital narrative focused on the Original Yellow Boot—an icon celebrated through the brand’s heritage, its resilience, and the strength of being truly iconic.
