The main contest gateway is the mini-site getvertical.salewa.com, designed and developed in-house by our team.
We are responsible for the end-to-end leadership of the project, from concept to legal compliance of the photo-contest. We created mountain-themed interactions, infusing the mechanics with edutainment elements.
We designed and developed from scratch a casual game to engage users through an instant win mechanics. Illustrations were done by in-house illustrators for a 100% customized look and feel.
A complete digital activation campaign across multiple touchpoints is implemented, to increase the contest’s reach and visibility.