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Casual Games
Year
2023
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Areas
Creative,
Dev,
Strategy
The request
Create and develop different kinds of games: from advergames to edutainment, for membership programmes or contests.
The challenge
The challenge is to create a unique game for each client, introducing new dynamics while remaining consistent with the brand guidelines.
The insight
Users are increasingly bombarded with information, so it's harder to capture and maintain their attention. Casual Games allow you to convey information and increase brand awareness in a fun way.
The solution
Each target audience has a recommended gaming dynamic. Our strategy department supports clients in configuring the right dynamics and the most suitable channel for conveying them.