2026 Apparel Collection Digital Experience

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Website & Experience Design

The request

Building a digital ecosystem for the launch of Premiata’s Apparel SS26 collection: a format designed to merge storytelling and conversion, evolving alongside the brand season after season.

The project

We worked side by side with Drop to create a digital environment capable of combining storytelling, premium content, and a scalable structure designed to evolve over time. We led the creative direction, developed the ‘Urban Proof’ campaign concept, designed the UX/UI of the experience page, and produced the content, blending photography and Gen AI into a distinctive and consistent visual language. Drop handled the technology development and e-commerce integration. The photo and video production was adapted across the experience page, e-commerce platform, and social channels.

The results

A digital ecosystem seamlessly integrated into Premiata’s e-commerce platform, where the landing page serves as an editorial gateway and a modular architecture designed to evolve over time turns the collection launch into a fully immersive brand experience — aligned with Premiata’s premium positioning and built for long-term growth. The SS26 collection, centered around outerwear and complete looks, establishes the visual and narrative language of the format. FW26 will mark its natural evolution, shifting the focus toward knitwear, yarns, and layering.