We knew we'd be packing the pages with different information, so we divided the landing page into blocks. We included the campaign video in the main banner overlaid with the introductory text and split the subsequent sections by colour.
This colour blocking helped optimise the user experience, enabling customers to navigate and shop styles for men and women, find details about the collection's gold certification and complete the registration form.
We heightened the 'circular' feel of the page with a gradient colour scroll that transformed as users moved through the page. And we incorporated a circling animation in the certification block to add some dynamism to the information section.
We supported the Circular landing page with a dedicated newsletter campaign.