case studies
F.C. Internazionale Milano
Head in the Game
client
F.C. Internazionale Milano
Year
2019
Activities
HTML5 DevelopmentGame designAnimation designUX/UI
The overview
Inter invited us to take on a crucial challenge for their loyal supporters. They wanted to expand Inter Membership benefits and skyrocket engagement with casual games.
THE CHALLENGE
The challenge was epic: create a fun game for Interistas that would elevate Inter Membership subscriptions and take engagement levels...to the moon.
THE SOLUTION
We created Head in the Game, a four-level gaming experience that put animated nerazzurri players head-to-head inside the San Siro Stadium. The game sat exclusively within the Member Area of the club’s website.
Mechanics
Users picked their favourite Inter players to battle it out on the pitch. The aim? Score as many headed goals as possible in 60 seconds to reach the next level. Each win unlocked more players, bonuses, and obstacles—like the super-speedy fireball. The best part? Level four took players to the moon to head it out in zero-gravity.
Technology & Development
We wanted Inter fans to pick up and play whenever and wherever they pleased. So we needed to develop a game that would function highly across web and mobile devices. We chose Phaser, an open-source HTML5 framework. The super-flexible development tool helped us create fast and light games that performed seamlessly across all mobile and web browsers.
