case studies
Milestone
Supercross
client
Milestone
Year
2020
Activities
DesignDevelopmentUX&UIEmail marketing
The overview
Milestone, the team behind a catalogue of adrenaline-fueled racing videogames, involved us in creating the landing page to launch their new release: Supercross 4.
THE CHALLENGE
The challenge was to build hype around the launch and drive players to the preorder page.
THE SOLUTION
We build a website with a robust design to match the game's energy: bold colour contrasts, hard and heavy lines and dynamic animations.
01
DESIGN.
We took inspiration from the world of motorsports for the design, using heavy tyre mark imprints and a series of animations to add some dynamism to the page.
02
EMAIL MARKETING.
We supported the launch with a newsletter campaign to promote the game and player competitions like the Track Editor Contest.
03
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