case studies
Timberland®
Women's shoe collection
client
Timberland®
Year
2017
Activities
UX/UI DesignCopywritingDevelopmentEmail Marketing
The overview
Timberland® is an iconic brand in the outdoor footwear realm. We were honoured to be a key contributor to its first exclusive women’s collection.
THE CHALLENGE
The brief was to create an evergreen, updatable platform that would showcase the latest women’s collections, with a commercial emphasis. A brand identity refresh was required to engage the target demographic of urban, active women.
THE SOLUTION
The final build drew the diverse product lines, images, and influencers’ styles into an authentic, coherent landing page. Today, the page still serves as the hub of Timberland’s women’s collections.
01
Landing page.
The landing page had to be versatile enough to accommodate subsequent collections into its existing structure, while accommodating a mobile-first approach.
02
Marketing
emails.
The fresh, stylish email templates are easily adaptable to complement the themes of the campaign.
03
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